Creating value to our clients through integrated consultancy services
Small boutique firm offering customized projects to meet clients needs and achieve business goals.

"Creating value to our clients through integrated marketing and management consultancy services."

Team

I had the chance to work with Stefan, for few weeks in a row, in one of his market researches, where he found the company I represent as potential customer for his research contractor. Well structured, organized, goal seek driven and reliable. All this plus his abilities to point out benefits of a certain product or service, made his contractor to really get in contact with several potential business partners and oportunities. Furthermore, during several meetings held with him, his contractor and with some of our company traditional partners, for joint business opportunity analysis, Stefan was the bond connection and a real asset for his contactor.

Alin-Cezar Pietrarean
Sales and Marketing Manager
Mercedes-Benz Financial Services Romania

I know Stefan for quite some time and we have been touching some interesting business issues that came our way since. I can say that Stefan is a professional carrying deep interest in the strategic and technical facets of a project and it was a very lucrative and productive experience to work with him. He is both a professor and a technician with numerous projects in his agenda. That was brought clear in my sight while working together due to the complementarity of the two: he is eloquent and delivers with efficiency.

Dragos Doros
Tax Consultancy Partner
KPMG Romania

Mihaela & Stefan are wonderful persons, very business-oriented and understanding of the sophisticated mechanisms involved in professional marketing. Go-to-persons for any leading company needing advice in strategic decisions.

Paul Cosmovici
Managing Partner
Cosmovici Intellectual Proprety

Nowadays, it is highly unlike to come across with such professionals like Mihaela & Stefan. Amazing marketing know-how, combined with intensive knowledge of real business life, adding a touch of innovation makes them the right persons to have beside you when opportunity calls.

George Constantinescu
Operations Director
Romanian Business Consult

In case you look for a strong dedicated partner to your business success, Stefan stays as a strong reference. Knowing him for many years now, I can say that his deep understanding of new generation traits combined with a strong results-oriented approach are key value adds on any ambitious project that relates to human capital. I recommend Stefan for any team that hits for a senior Marketing and Management professional with great business focus and human touch.

Ramona Groapa
Human Resources Manager
Microsoft Central Eastern Europe

Mihaela and I have known each other for almost 16 years, and besides the personal environment, I also had the chance to work alongside her during this period. It might appear subjective, but I regard her as being a very competent, focused, and result-oriented professional. She is the kind of person you can rely on when you need information about any area of Marketing (online and particularly offline), who’s organizational, leadership skills and open-mindedness will surely contribute to the projects that we will decide to develop in the future. I also admire her activity as an academic and how she tries to motivate and inspire the next generation of students, being an example to follow. I am happy to recommend Mihaela and I believe any company would benefit greatly once exposed to her brilliant ideas.

Corina Otrocol
Marketing Manager
Ferratum Romania

Our services

Marketing research
Marketing research

a. Consumer Insights
b. User Experience
c. Customer satisfaction
d. Market evaluation
e. Online behavior
f. Brand studies (value, performance, potential)
g. Product testing
h. Communication campaigns evaluation
i. Segmentation studies

Case study “Consumer behavior”

Marketing Intelligence
Marketing Intelligence

Analyzing data across several business units within the industry to report market size, industry trends and growth opportunities.

Case study “Market potential and Market entrance strategy”

Brand strategy and positioning
Brand strategy and positioning

Identifying consumer insight through various methods (research), establishing competitive advantage, building positioning and brand strategy.

Integrated marketing communication strategy
Integrated marketing communication strategy

Full support for development of integrated marketing communication strategy, consumer insight, communicational message, communicational mix (off-line and on-line), budgeting, time-line and follow-up.

Case study “Sports marketing strategy”

Brand and IPR valuation
Brand and IPR valuation

Brand and IPR (intellectual property rights) valuation using both income and cost model and market analyses for M&A process.

Case study “Brand valuation”

Marketing and commercial expertise for legal purposes
Marketing and commercial expertise for legal purposes

Analyses of intellectual property infringement based on consumer perception research. Commercial and marketing review of technological process for legal purposes.

Case study “Marketing and commercial expertise for legal purposes (intellectual property)”

Case study “Marketing and commercial expertise for legal purposes (workflow audit)”

Writing and implementing national and European funding projects/grants
Writing and implementing national and European funding projects/grants

Consultancy services for writing and implementation of European and/or National funded projects/grants, on different funding schemes, such as H2020, POC, POCU, POR.

Our projects

Clients & industries